Are Women Dominating Online Shopping?
In recent times, the aftermath of the credit fraud and online thefts going viral, there has been a surprising large increase in the number of women shoppers online. The statistics show that out of 120 million people who do online shopping, 24% are women and this trend has stretched out rapidly. It's been recorded that 30%-40% of women prefer doing shopping online. In a recent statistical report it shows that 6 out of every 10 purchases are done by women. https://www.pureshaka.com/ What has lead to this sudden upsurge in women shoppers? It's pretty tricky changing them from traditional mall shoppers to online shoppers. This is because there has been a set of rules which the online retailers have followed which has got them this incredible ever growing base of women shoppers. Listed below are some of the techniques they have used for baiting online women shoppers. Engaging and updating the customers by sending them email newsletter and ads, which women prefer going thro...